By 121 News
Chandigarh 11th September:- Universal Music Group, today announced a new partnership with Twisted Entertainment Pvt. Ltd., under which both parties will take equal stakes in Enchanted Valley Carnival, India's first and largest camping music festival. Enchanted Valley Carnival is back this year on the 18th, 19th and 20th of December at Aamby Valley City Festival Arena with global superstars Tiësto and Fatboy Slim confirmed as headliners in what promises to be the biggest and most exciting festival to date.
The powerful combination of Universal Music Group South Asia and Twisted Entertainment means Enchanted Valley Carnival is the only festival in India to control its own content. The joint venture marks Universal Music Group South Asia's debut in the experiential marketing space as the first label to participate in a venture of this kind. Enchanted Valley Carnival and Enchanted Village are the core initiatives of the joint venture in the music festival and camping adventure spaces respectively.
Enchanted Valley Carnival is a multi-genre music festival that combines riveting performances, adrenaline-pumping adventure sports and the best camping experience. Since being launched by Twisted Entertainment in 2013, Enchanted Valley Carnival has driven India's music and festival scene to new heights with over 15,000 music and adventure aficionados being enthralled by over 100 renowned artists at the festival. In just two years Enchanted Valley Carnival has firmly established its place as the most sought after music experience India has to offer with over half a million fans following the brand.
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