By 1 2 1 News Reporter
Chandigarh 19th November:--- While Indian customers are after western attire and accessories, 'Ethnicity' brings you a unique concept of 'Everything Indian' under one roof and an experience that takes shoppers back to their roots. The brand which aims at making wardrobes richer with stylish & traditional apparel for women, men and children recently opened in Chandigarh's largest mall -- ELANTE .
Ethnicity launched three main fashion lines in a glittering event which saw models wear the Indian designer wear from Ethnicity with poise and elegance. Retro Tadka – with geometric prints & bright colours in cambric fabric, Shahi Gharana – with A line kurtas using rich fabrics such as polysilk & brocades and Vintage Rajputana – with printed flary garments having pastel colors in cambric fabric.
Vishal Singh Panwar, Head (Operations), Ethnicity said, that we have been successfully competing with Western oriented stores retailing Global brands. Ours is a retail format which has successfully expanded in India's Western, Eastern and Southern regions and has just been introduced in North, Elante in Chandigarh being the 1st store. We bring the best of Indian traditional & ethnic manufacturers, brands & their retailers closer to the customer in a modern day retail environment at competitive prices. With the best merchandise mix and customer service the brand is looking forward to its expansion in North India with more stores in Delhi, NCR & Punjab. This year Ethnicity has extended its presence to multi brand retailers with its exclusive brand sections at Central. Ethnicity mainly caters to modern women within the age group 30-45 and has everything under one roof for the woman as well as her family.
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