Sony Sports Network-Chief of Defence Staff Joins Sony Sports Network’s ‘Iss Baar, Sau Paar’ Campaign

By 121 News

Chandigarh, June 16, 2023:-

India's leading sports broadcaster, Sony Sports Network, unveils a new film featuring Chief of Defence Staff of the Indian Armed Forces, General Anil Chauhan, PVSM, UYSM, AVSM, SM, VSM. The contribution of the Indian Armed Forces in the field of sports and athletics has increased manifold and General Anil Chauhan, a torch bearer who the whole nation looks up to, rallies the support of the nation with his inspiring message 'Hum Hai, Zidd pe Sawaar, Iss Baar, Sau Paar, Phir Se, Hum Honge Kamyaab!' for the Indian contingent at the 2022 Asian Games in the film.

Link to Film: – https://www.youtube.com/watch?v=39GmOKs7zBU

As the official broadcaster of the 19th Asian Games Hangzhou 2022, which starts on 23rd September 2023, Sony Sports Network has embarked on a mission to popularise our athletes from across India. Following India's best performance at the Asian Games in 2018 with 69 medals, it is now time for India to take the next step and hit the three-figure mark (100) in total medal-tally. Toward this endeavor, Sony Sports Network launched a campaign has featuring personalities from various walks of like Sudha Murthy, Abhishek Bachchan, Kapil Sharma and more, that not only serves a larger cause of growing sports in India, but also celebrates the lesser known, unsung Indian heroes who have given their all to Sports and are at the cusp of representing India at the Asian Games.