COCA-COLA INDIA LAUNCH ‘MAAZA MILKY DELITE’

By 1 2 1 News Reporter

Chandigarh 14^th August:- Coca-Cola India, announced the launch of Maaza Milky Delite - a new innovation from the country's favorite beverage brand Maaza. Staying true to Maaza's commitment of offering consumers a best in class mango experience,Maaza Milky Delite is a beveragemade of juicy mangoes combined with delicious richness of milk solids. The product seeks to expand Maaza's range of mango offerings and provide more choice to the mango lover with new and unique ways of enjoying their favourite fruit. The product was launched by Neeraj Garg, Vice President, Juices, Coca-Cola India and Ashish Sethi, CEO, Kandhari Beverages – an authorized franchise bottler of The Coca-Cola Company in Punjab, India

Launching the new product,. Neeraj Garg, said, that Maaza Milky Delite brings to consumers a distinct offering that builds on the great taste of Maaza and combines it with the richness of milk solids. As an option, this combination has been a part of Indian households for many years. What we now bring to the market is this amazing fusion of mango and milk as a standardized, safe, hygienic and consistent offering. This also adds to our existing portfolio of world class products thereby offering more hydration and nourishment choices to our consumers. We are glad to have this opportunity to do the first full-fledged launch this product in Punjab – a land that has made several contributions to the food palette of the nation. He added that Maaza Milky Delite has been developed specifically for the Indian palette at Coca-Cola India's R&D center in Gurgaon. With the launch of this product in Punjab, consumers now have a wider choice of Coca-Cola products spanning from Minute Maid range of juices to Maaza and from Limca to Thums Up and Coca-Cola in the sparkling segment. The Company's portfolio also includes the Kinley packaged water brand, Georgia range of tea and coffee, BURN energy drink and other products. The new product will be available in 200 ml TetraPak at a price of Rs 25. The latest innovation by Coca-Cola India is targeted at consumers across all age groups offering them a delicious and yummy twist to your favourite mango drink.

 According to Ashish Sethi, that to ensure that we reach our consumer-base in Punjab, we will be rolling-out an intensive 6-weeks integrated marketing campaign across all major cities including Chandigarh, Ludhiana, Amritsar and Jalandhar. We will also be sampling over 200,000 units of this great tasting product to consumers across various touch points.This product has the makings of an Indian classic, given that we have always loved mango milk shakes as a proposition. Maaza Milky Delite is a similar delicious fusion of mango and milk solids in a safe hygienic and convenient package.