By 121 News
Chandigarh, Jan.20, 2026:– Škoda Auto India has introduced the new Kushaq, redefining value, safety, dynamics and furthering its strategy of democratising European technology. The Kushaq is the brand's first car under the India 2.0 strategy and has driven the company's growth surge in India. With segment-first technologies like an all-new eight-speed torque converter automatic transmission, Rear Seat Massage function, and numerous all-new features and standard equipment, the new Kushaq follows Škoda Auto India's strategy of making European engineering more accessible on Indian roads.
Klaus Zellmer, CEO of Škoda Auto, said that the updated Kushaq reinforces the importance of India as the springboard for Škoda Auto's strategy to grow our international markets. The Kushaq has rapidly established itself with customers in India and as an export to ASEAN and the Middle East. Now we are setting the next benchmark for the model's overall value proposition. This update incorporates Modern Solid design elements as well as a broad range of advances from the infotainment and driver assistance features, offering even greater comfort and safety. Together with the Kodiaq and the Kylaq, Škoda Auto offers an SUV fleet on the Indian market that caters to significant segments and price points. Taking the Kushaq to the next level creates the opportunity for additional demand and further growth in our most important market outside Europe.
Ashish Gupta, Brand Director, Škoda Auto India, said that at Škoda, our mission is to democratise European technology and make it more accessible to customers across India. Today, boundary lines between cities and regions are blurring, and aspirations are merging. We are meeting these aspirations by launching products that cater to these evolving customer preferences. With the premiere of the new Kushaq today, we further build our legacy of having a class-leading range of 'real automatics' across our portfolio, offering an SUV that comes with the most important safety, comfort, design and convenience features as standard, led by our proven European engineering. We are constantly listening to our customers, and the new Kushaq is another step in keeping our portfolio modern and relevant for our growing Škoda family.
No comments:
Post a Comment