With a specially curated anthem, celebrity appeals, inspiring stories and utility information, the campaign has multiple approaches to motivate new and first time voters as well. On the day of voting Red FM will play hourly countdown bumpers starting 6 am urging people of Punjab to vote; stating hours of voting time left for them to step out and exercise their right to vote.
Speaking on the initiative, Nisha Narayanan, Director and COO, RED FM and Magic FM, said that we can all agree that by not voting, an individual is failing to include a probability of a tomorrow that is, or can be. In a humble effort to encourage more people to go out and vote in the upcoming state elections, we are happy to announce the launch of our new campaign "Vote Da Haq". Chief Electoral Officer has appointed RJ Megha in Amritsar and RJ Anubhav in Chandigarh as the Youth Iconsin Punjab. Our key emphasis will be on first time voters, specially those who have just turned 18. Well known personalities and influential voices will also join us in our endeavour. We look forward to spreading a positive message through our initiative and mobilising large numbers to exercise their right and fulfil their responsibility.
No comments:
Post a Comment