GAIL Wins ‘Silver Award’ at the Prestigious Best Social Media Brands SAMMIE Award 2018

By 121 News

Chandigarh 08^th August:-GAIL (India) Limited registered an emphatic win at the prestigious Best Social Media Brands SAMMIE Awards 2018, for their Hawa Badlo Campaign, in the category of 'Best Use of Video Content'. The gala award ceremony was held at the Westin Mumbai Garden City, Goregaon in Mumbai. The SAMMIE Brands Awards & Summit commemorates the success of brands who have brought about pivotal growth and maturity in the Indian social media ecosystem.

Vandana Chanana, Executive Director (Corporate Communications and CSR), GAIL (India) limited, , added that after being selected at the Jaipur International Film Festival and then three shortlists at Foxglove Awards 2018 earlier this year, the SAMMIES bring positive news for us and the team. This award is just another testimony to the innovative brainstorming that goes into every social campaign like Hawa Badlo that we design to educate and apprise the general public. We are pleased about winning the SAMMIE award for 'Best Use of Video Content' as this encourages us to bring out more impactful campaigns in future.

This set of prestigious awards recognizes clients and agencies across diverse industries who have 3 things in common a passionate keenness on consumer insights, a creative magnifier which is relevant to both the audience and to the medium, and a differentiated take on leveraging social media platforms. This year, the Sammie Awards has used a three-stage process – from Shortlisting via Digital Partners, rigorous selection via a diverse and vibrant Jury and a 10% weightage from online judging, to make the process a little social.

This award is a testimony of GAIL's commitment of entertaining content and strategy with a purpose, a perennial pursuit of excellence basis a thorough comprehension of the business communication needs of all its various stakeholders. This award manifests the constantly changing dynamism within the sphere of the new-age digital communication and the burgeoning breed of aficionados, who are now seeking meaningful digital content. Best Social Media Brands SAMMIE Awards is a symbolic token of respect and admiration for Influential Brands who lead the pack to shape the future of Social Media Industry.