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Chandigarh 18th January:- Volano Entertainment Pvt. Ltd. (Volano), India's leading participative sports firm today held yet another exhilarating edition of their 'Maruti Suzuki SWIFT Devils Circuit' at the Wave City Centre, sector 85, Mohali. The city of Chandigarh was in its full gusto and gave a rousing reception to the event. With around 1000 participants gracing the event and expressing the true spirit of Punjab, it was a day full of thrills and frolics at the circuit of Mohali.
The concept of obstacle racing has won hearts across the country and the Mohali leg was no short of excitement. The participants experienced unparalleled thrill with 15 innovative and challenging military style obstacles interspersed across a 5-km long track, this included high net walls, barbed wire, tons and tons of ice and much more. The main attraction from the Mohali leg was the 'Brain Freeze' which is full of chills frills and thrills for the participants. It is a 10-metre-long and four-and-a-half-ft-deep pit filled with 15 tonnes of ice.
Maruti Suzuki SWIFT Devils Circuit has gained momentum as a one of its kind running concept both in terms of editions as well as participants. The race comprises of two formats one is the competitive race and the other being non-competitive. The race focuses on skills such as team-coordination, problem assessment & solving, decision making, leadership skills building overall spirit of a team. It enjoys participation from individuals across different age groups (16-70) and fitness levels with an incredible 35% representation of women. The concept allows for everyone to see what they are made off against highly challenging conditions. Not only is it fun to do, but it also offers a unique way of employee engagement and team building to corporate organisations as well as fitness enthusiasts.
Participative Sports is still a huge untapped market in our country packed with sport enthusiasts. The interest in sports is much higher than the participation owing to lack of the right sort of infrastructure and intent. Co-founded by Adnan Adeeb and Zeba Zaidi, Volano Ent. Pvt. Ltd. aims to motivate people for participative sports and also to introduce innovative concepts in sports that allow sports enthusiasts to have an experience of a lifetime.
With an increasing number of corporates looking at this format as a team building and networking opportunity for their employees, Maruti Suzuki SWIFT Devils Circuit has been at the forefront of this genre and is gaining popularity among the professionals & corporates alike. It is equally popular among the youth at large given the current trend of fitness & running in urban India.
Adnan Adeeb, Managing Director & Co-Founder, Volano Entertainment Pvt Ltd. said that he would like to thank the city of Mohali for being such a sport and extending a warm reception, Punjabis are known for their magnanimous nature and they expressed the same by turning out in large numbers and performing each task with a lot of passion. There was no dearth of energy amongst the participants and I hope we can return with much more to offer next season.
A similar thought was echoed by R.S.Kalsi, the Executive Director-Sales and Marketing, Maruti Suzuki India Ltd. (MSIL) that we truly believe in the potential of Devils Circuit and find tremendous synergies between our two brands. Maruti Suzuki SWIFT Devils Circuit is designed to appeal to the young and Vibrant India. Brand like the Swift have a cult following among the youth and beyond. Our endeavour is to create platforms that lets young aspiring Indians to break free from the mundane, explore newer avenues, innovate and challenge their limits their by letting them pursue their passion and emerge as winners. With a focus on celebrating our customer performance, we feel that Maruti Suzuki SWIFT Devils Circuit is the right platform for this engagement and shall work as a team towards a bigger and better future for both brands.
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