By 121 News
Chandigarh 14th December:- Fair and Handsome, the leading men's grooming brand from the house of Emami Limited launches Fair and Handsome Complete Winter Solution, the first ever winter cream in India for men. With this unique innovation, Fair and Handsome, once again, establishes its pioneering leadership in the men's skincare segment.
Fair and Handsome Complete Winter Solution is expected to be the ultimate answer to the overall winter face care needs of men, offering moisturisation and dryness defense along with oil-free fairness. It has a unique formulation powered by Moisture Booster Technology that penetrates deep into men's tough skin to deliver the power of 8 actions relevant for men's winter skin needs. (Please see box for brand attributes)
Based on Emami's strong legacy of deep consumer insights, it was noticed that, during winters, like women, men also look for moisturising attributes in their face creams. The market however does not offer any option suitable for the tough facial skin of men. Hence men usually end up using general cold creams which leave the skin looking dark, oily and dull
Speaking on the occasion, Mohan Goenka, Director, Emami Limited said that Fair and Handsome, as a brand, from the very beginning, enjoys an equity of being a thought leader and a pioneer. Launched in 2005, Fair and Handsome created the men's fairness category in India, and is today among the most trusted Men's grooming equities. With the new Fair and Handsome Complete Winter Solution, a highly differentiated product for men's winter skincare, Fair and Handsome once again establishes its position as a trendsetter. The product is aimed at those who have multiple facial needs during winters.
No comments:
Post a Comment