Frontier Raas Expands its Retail Operations in Chandigarh

By 121 News

Chandigarh 09^th September:- Frontier Raas ethnic wear has been the epitome of elegance, focusing on the modern yet traditional woman, and built on the premise of 'aata hai mujhe raas', has now further expanded its retail operations in Chandigarh and very shortly they are coming up with another retail store in Karol Bagh.

According to the Tushar Managing Director of Frontier Raas that Frontier Raas has the largest collection of designs to suit anyone's needs and tastes, all under one roof. While 50 shades of red can work for any bride, often the idea is to be more off beat. Enter classic gold and canary yellow, midnight blue and deep sea green. All of this at one place, where the modern bride can not only get a taste of the traditions of ancestral weddings of her mother or grandmother, but also make them her own with newer, more innovative avatars. And with it, create her own kind of heirloom. He added that Frontier Raas has the range from traditional saris to evening gowns, gleaming yards of Kanjeevarams to Uppadas, sparkly sequins to vintage zardozi, ready to wear prêt to custom-made bridal wear—the Indian bridal trousseau is a veritable compendium of Indian handlooms and international silhouettes. But in its glorious diversity is the undeniable struggle of making sure nothing is left out.

Tushar said that the trend of different themes for different events also requires outfits that stand out in style—a flowing Anarkali for Mughal-e-Azam, a bejeweled gown for Moulin Rouge, a draped sari for Indo-Western, a Mirror Work lehenga for Sufi night.

Wedding functions with hundreds of guests, ending in the wee hours of the morning, require outfits that move with the bride and not weigh her down. Whether it's performing on stage during the elaborate sangeet ceremony, a first dance with the groom, or endless rounds of the venue to greet guests, the new-age bride does more than just sit and smile for the camera.So it's only natural for the clothes to be as effortless as they are gorgeous. And that's what the Frontier Raas creations are all about.