By 121 News
Chandigarh 20th March:- The hunt for the perfect bloc for the Karbonn Smart MTV Bloc Party is finally over. The party people have voted for Juhu Bloc in Mumbai to host the Bloc Party where MTV will pack in a crazy sundowner by the beach and massive after-parties spread all across the city-bloc. MTV brings together more than 30 world-class DJs to spin the music for the Karbon Smart MTV Bloc Party. The 2 day dance music festival set smack dab in heart of party capital Mumbai will be headlined by DJ BL3ND and BASSJACKERS, and will feature Rewire & Varski, Nucleya, Ash Roy, Calm Chor, Ankytrixx, Reggae Rajahs, Lost Stories, Su Real and many more spinning music right across the bloc on April 11 and 12, 2015.Hosted by MTV's music man Nikhil Chinapa.
Living up to theme of MTV's Bloc Party – more bang and more boom, MTV is bringing to India for the first time DJ BL3ND to headline the MTV's Bloc Party. This Los Angeles native, DJ BL3ND has a staggering 360 million YouTube views and more than 4 million Facebook followers for his crazy videos and electrifying live sets. Few electronic artists can match the stage presence and energy of DJ BL3ND, something that his legion of super-fans (popularly known as BL3NDERS) would vouch for. Over the years, his success has been documented by everyone from Billboard, to SoundCloud, to DJ Mag. He's the record-holder on Billboard's Uncharted Chart, holding the top spot for 62 weeks; and was also named SoundCloud 'Artist of the Year.' Mumbai is definitely going to go crazy for this man behind the crazy mask. And, joining him are the American DJ and Producer duo who share a great passion for house music, BASSJACKERS. Comprising of Marlon Flohr and Ralph van Hilst, BASSJACKERS is known for beatport toppers like 'Mush Mush', 'Hey!', 'Grid' and many more. The duo have remixed for Rihanna, Enrique Iglesias and Moby; and performed in Ibiza alongside Tiësto, and in Las Vegas alongside Afrojack, and continue to tour around the globe.
Speaking about this unique party concept Sumeli Chatterjee, Head – Marketing, Media and Insights, MTV said, that MTV's Bloc Party brings the party right at your doorsteps in the city with not just one or two stages, but integrates the whole of Juhu bloc. Crazy audio-visuals and massive sundowner live acts by our world-class DJs that spread across both the days; young people will definitely take back happy party memories from this music festival. We are playing with concept of light and geometry that will make it a spectacular and musical sunset by the beach, and a treat in the Mumbai summer. And, to top it all, with just one ticket one can ride on a fun club-hop post the sunset, where music follows your footsteps.
Speaking on the association with MTV Bloc Party, Shashin Devsare, Executive Director, Karbonn Mobiles said that MTV has the finger on the pulse of the youth and by partnering with the channel on exclusive concepts like MTV Bloc Party, we are looking forward to reaching out to the urbane youth who prefers to be connected with their peer groups 24X7 and enjoys innovative technology. By combining cutting-edge mobile technologies with the best of music & dance experience, we at Karbonn endeavour to bring the consumers larger-than-life opportunities of entertainment, fun and engagement.
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