Tuesday, 17 February 2015

MICHELIN Unveils the Second Edition on Delhi, Agra and Jaipur

By 121 News Reporter

Chandigarh 17th February:- Michelin, the world's tyre technology leader, today announced the launch of its second Michelin Green Guide in India. The Delhi, Agra and Jaipur Green Guide edition is the second in the series, following Chennai (Tamil Nadu) edition in early 2013. The guide encourages travelers from across the world to explore the rich heritage and culture of diverse India.

 Cynthia Ochterbeck, Editorial Director of Michelin Travel Partner said that after launching the Green Guide to Chennai and Tamil Nadu, we wanted to add another edition which would reflect the rich culture and heritage of India. It is impossible to tell India's tale without talking about the magnificent art and architecture of the Mughal era. Hence we came up with Delhi, Agra and Jaipur- the golden triangle with an added perspective on sustainable tourism. At Michelin, our core mission is to enhance mobility around the world not only through innovative Michelin tyres, but also through our flagship mobility assets such as the Green Guide. She added that India offers a dynamic mix of cultural and historical elements in its unique travel destinations. Across a broad spectrum of remarkable sights from the coasts to the Himalayas, India offers an abundance of trip-of-a-lifetime opportunities, for local and international travellers alike. We hope that with the second edition of the Green Guide coming to India, we can contribute our share to the rapidly evolving tourism market in the country. The brand new Michelin Green Guide Delhi, Agra & Jaipur encourages travelers to discover northern India's Golden Triangle, with an added perspective on sustainable tourism. This Green Guide proposes itineraries for exploring the vestiges of the short-lived city Fatehpur Sikri, spotting tigers on a jeep safari in Ranthambore National Park, and experiencing the local colour at Pushkar's annual camel fair and of course, marveling at the Taj Mahal.

Michelin's celebrated star-rating system for attractions, detailed maps and recommendations for restaurants and accommodations will help travelers experience the best of the region. Recommendations for places to eat and stay, including those linked to sustainable tourism like trails at off-beat locations, visits to organic farms, bio-diversity protection, and descriptions of the enduring ways of life, culture and heritage that are community based, and environmentally friendly highlight the guide.

 

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