Emami Launches Fair And Handsome Instant Fairness Face WashT "For Men who want zyada se bhi zyada"

By 121 News Reporter

Chandigarh 07^th March:-- Emami Ltd, has launched the first brand extension from the Fair and Handsome stable—Fair and Handsome Instant Fairness Face wash™ powered by – ActiFair Peptide, a patented peptide, created through a breakthrough formula.  The scientifically advanced formula of ActiFair Peptide with its Powerful cleansers effectively removes dirt and excessive oils leaving back a Squeaky clean visibly brighter look.

 ActiFair Peptide has been specially formulated to ensure that the tough and thick male skin gets thoroughly cleansed.   The turbo action skin conditioning system moisturizes the skin ensuring that it does not leave the face feeling dry and taut. The Face wash also offers a refreshing and cooling sensation, which helps to feel energized every morning and evening.   With the launch of Fair and Handsome Instant Fairness Face Wash™, Fair and Handsome – INR 200 cr  portfolio, which until now was solely driven by the first and number one fairness cream for men in the world, is expected to receive a shot-in-the-arm with incremental sales of 10%.

 Speaking on the occasion of the launch, Mohan Goenka, Director, Emami Ltd said, that the newly launched face wash is expected to grow strength by strength to flank the fairness cream strongholds with a healthy growth.  The launch of the new Fair & Handsome Instant Fairness Face wash would be supported by a 360 degree integrated communication. A product centric campaign with animated commercial for Men who want Zyada se bhi Zyada will go on air by mid of March, 2014.