By 121 News
Chandigarh, April 23, 2025:– Renault India, a fully owned subsidiary of Renault Group, unveils its new India-centric transformation strategy – renault. rethink with the inauguration of the Renault Design Centre Chennai.
The new Renault Design Centre in Chennai inaugurated here today, will play a significant role in enabling this transformation and accelerating Renault's ambition to "design in India" following its strong "make in India" foundation. It is also expected to function as a hub of excellence, particularly due to its proximity to RNTBCI (Renault Nissan Technology & Business Centre India).
Laurens van den Acker, Chief Design Officer, Renault Group said that India is highly unique and locally driven. Having a dedicated design studio is essential to understanding its nuances, listening to its needs, and building from its strengths. The Renault Design Centre Chennai will focus on developing models and concepts tailored to the Indian market while contributing to Renault Group's global projects. By leveraging local talents and insights, this centre will play a key role in shaping Renault's future mobility solutions. Its strategic location - at the heart of RNTBCI's excellence hub - also enables closer collaboration across functions and faster integration of design into our engineering and innovation processes.
The French carmaker asserts that the year 2025 marks an inflection point for Renault in India creating a springboard for the company's next leap and accomplishing its ambitions in the world's third largest automobile market. The renault. rethink strategy represents Renault's renewed and bold commitment to orchestrate and propel the French carmaker's new journey in the country.
The initiative is an invitation to customers and stakeholders to rediscover the brand with fresh eyes—rooted in design innovation, technological advancement, and deep localisation.
Venkatram Mamillapalle, Country CEO and Managing Director, Renault India Operations, said that the launch of the 'renault. rethink' strategy heralds a new era for Renault in India. We are proud to be the most Indian of European carmakers, boasting the largest R&D centre, manufacturing unit, highly localized supply chain, and now one of the largest design centres. The opening of new design centre in Chennai will play a crucial role in the deployment of the Renault International Game Plan 2027. Our commitment is to redefine our brand, product positioning, and customer experience to meet the evolving needs of our customers in the country, hence we recently witnessed the global debut of new 'R store' in Chennai, India.
The carmaker has emboldened its commitment to make in India with up to 90% localization and the recent announcement concerning the project of a 100% takeover of the alliance's manufacturing plant RNAIPL.
The unveiling of the design Centre and renault. rethink strategy reflects the step towards implementation of the International Gameplan and enhanced focus on India. This pertinent step comes on the back of Renault Group's strong performance in its home country that has set the stage for this ambitious expansion. In 2024, Renault achieved the highest ever operating profit of €4.3 billion, which is 7.6% of its revenue, and saw its revenue grow to €56.2 billion, up 7.4% from the previous year.
No comments:
Post a Comment