By 121 News
Chandigarh 19th July:- When you think of Chinese travellers, do you conjure up images of group bus tours? If so, it's time to update your perceptions of one of the world's largest and most economically valuable travel groups.
As Chinese international travellers grow in affluence and sophistication, Hotels.com™has diverged them into five unique travel personas in their fifth annual Chinese International Travel Monitor. The survey used Ipsos, a world leader in market research, which in May 2016 surveyed 3,000 Chinese travelers. To complement this data with opinions of hoteliers, Hotels.com carried out a global survey of 5,800 accommodation partners.
The travel personas highlight the varying travel styles and behaviours whilst identifying the rise of young, independent and ambitious millennial travellers.
Hotels.com predicts millennials as the fastest growing segment with the group spending over a quarter (27 percent) of their income on international travel, based on survey data.From the above identified travel personas by Hotels.com, India is one of the top destinations for Chinese millennials that fall in the classification of Experience Seekers, Indulgers and Basic Pleasure Seekers.
Abhiram Chowdhry, Vice President and Managing Director Asia Pacific for the Hotels.com brand said that the personas should encourage the market to think about Chinese travellers in a new light: "Perceptions of Chinese travellers as group bus tour groups wanting only Chinese breakfasts and Mandarin translations are out dated. Our research shows that Chinese travellers are more diverse and sophisticated than ever before.
No comments:
Post a Comment