By 121 News
Chandigarh 09th September:- India's leading luxury car brand Mercedes-Benz, announced today the much awaited start of the local production of its sporty and stunning luxury sedan, the CLA. The stylish, distinctive and sporty CLA has been a key model in Mercedes-Benz's product offensive globally, as well in India. The seventh product to be produced in India, the CLA was rolled-out of Mercedes-Benz's new production facility by Eberhard Kern, Managing Director& CEO, Mercedes-Benz India and Piyush Arora, Executive Director, Operations, Mercedes-Benz India.
Eberhard Kern said that the CLA with its stunning design, technological innovations and multiple segment first attributes, is already a winning product in our portfolio. It has been rapidly acquiring new customers to the brand and replicating its global success in India as well. We are extremely satisfied with our CLA strategy, which has contributed majorly to our New Generation Cars growth and redefined the segment completely. We are confident that the local production will make the CLA even more attractive for the discerning buyers with additional value propositions and increased availability.
Piyush Arora said that the start of local production of the CLA simultaneously in petrol and diesel variants is a key decision that will help curtail the long wait list for the sedan. Our 'future readiness' with the new manufacturing facility is bearing fruits as we started the production of both the CLA and the petrol GLA from the new assembly lines. We are glad to offer world-class products to our Indian customers with significant local value addition, in the shortest possible time.
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