By 121 News
Chandigarh 18th March:- Just 1 year after launching, POPxo.com has become India's fastest growing fashion, beauty and lifestyle website for women. Reaching over 1.4 million readers in February and over 5.6 million page views.
Priyanka Gill, Founder and Editor-in-Chief, said that there are millions of young women in India who wake up every morning and reach straight for their phones, not for a newspaper or a magazine. They want to read about the things they care and worry about: relationships and friendships, fashion trends, shopping steals, life hacks, beauty DIYs. We talk to #Real Women through fun, practical and witty content in a tone that they can relate to. And we deliver it in an easy and accessible way, through POPxo.com obviously, but also on the networks our readers are obsessed with: Facebook, Instagram, Twitter, WhatsApp. She added that POPxo's audience is highly engaged - over 40% of readers return within a month. And it's much focused - 90% of readers are women between the ages of 18-34. While 54% of readers are from Delhi, Mumbai and Bangalore, there are also impressive audiences in cities such as Chandigarh, Pune, Kolkata, Chennai, Ahmedabad, Indore, Jaipur and Kochi.
Co-Founder and CEO, Namrata Bostrom added that Brands love how focussed and loyal our audience is, particularly in their engagement with POPxo on social media. We take a data driven approach to everything we do, relentlessly optimising our content and _guring out the best ways to get our stories to readers. Brands see the impact of the campaigns we run for them. The results are measurable, transparent and immediate.
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