By 121 News Reporter
Chandigarh 10th September:- Godfrey Phillips India (GPI), today announced the launch of new product- 'Pan Vilas Silver Dewz'-a premium 'mouth freshener 'under the Pan Vilas brand. The new Pan Vilas Silver Dewz is prepared from the finest cardamom seeds from Munnar, Kerala and is coated with pure, super thin, silver leaves. The product seeks to expand Pan Vilas's range of offerings and provide more choice to discerning customers.Pan Vilas Silver Dewz has been developed specifically for the Indian palette at Godfrey Phillip India's high end manufacturing facility in Ghaziabad. The product's tagline - "Rich Refreshing Taste" resonates well with the target audience across all age groups and the cricket loving nation. Team KKR along with the team owner Shahrukh Khan will provide a powerful platform to elevate the brand profile, reach and connect. A series of marketing activities with extensive digital campaigns are planned with the KKR team for the upcoming festive season.
In a recorded video message Shahrukh Khan said, that Kem Chho Amdavad! Maja ma?! Kolkata Knight Riders is delighted to be associated with Pan Vilas Silver Dewz elaichi! We love the rich and refreshing taste of Silver Dewz and I know you all will love it too. Try karo, fun karo, zaroor share karo! Let's all make it a hit.
Commenting on the launch of Pan Vilas Silver Dewz, Nita Kapoor, Chief Operating Officer- Domestic, Godfrey Phillips India Ltd said, that Pan Vilas Silver Dewz is the latest addition to our product portfolio and we thank our discerning customers for their trust and loyalty. Elaichi is a natural product extension for us and with our strong distribution network we are confident of achieving a 10% share in key markets within a years' time.
Launching the new product, Shailesh Khurana, Business Head &Vice President- Chewing& Confectionary Business said, that With the launch of Pan Vilas Silver Dewz, the brand has entered into the flavoured Elaichi category. The category size is estimated to be Rs. 200crs annually and has shown double digit growth in recent years. We are also happy to announce our product's association with the KKR team which stands for excellence and achievement. The mouth freshener market, with its continued double digit growth, is expected to become the key growth driver of the approx Rs 10,000 Crs chewing and confectionery space. We will be looking at launching more products in the premium segment of this market to further strengthen the Pan Vilas franchise. "Extensive research and lot of consumer insights have aided our R&D team to develop this premium product, which is expected to be an instant hit with the consumers.
Paan vilas good poroduct of mouth freshers
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