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Wednesday, 5 August 2015

​Nestlé India launches Initiatives to Support Breastfeeding

By 121 News

Chandigarh 05th August:- Continuing with its efforts to promote breastfeeding, Nestlé India has launched a series of initiatives coinciding with the 'World Breastfeeding Week'. These initiatives will provide impetus and will drive further awareness and create a supportive environment that enables mothers to breastfeed for longer.

Binu Jacob, General Manager, Nutrition, Nestlé India, said that continuing to breastfeed for optimal period is not easy for new mothers as she is expected to take care of household responsibilities as well as the babies' needs. Some mothers also have the additional pressure to get back to employment. It has been found that by the time the baby is 6 months old, the rate of exclusive breastfeeding drops to less than 30%. New mothers need support so that they can continue breastfeeding and give the child a healthy start to life. Nestlé believes that breastfeeding is not just a mother's responsibility.

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