SBI General Showcases Enhanced Buying Journey of Health Insurance

By 121 News

Chandigarh, Sept. 26, 2022:- SBI General Insurance, in its effort to simplify the insurance buying process, strengthens its collaboration with WhatsApp to launch an enhanced version of its WhatsApp chatbot. This is to enable easy access to insurance products through the popular messaging platform. It has made available a larger array of Health Insurance products and introduced Two-Wheeler Motor Insurance to customers for buying, in a simpler and secure manner.  

WhatsApp users across the country can interact with the SBI General Insurance WhatsApp chatbot by sending a 'Hi' to http://wa.me/919136233331/. The bot will guide users through a simple and secure buying process and help them complete the purchase within the WhatsApp chat thread.

Today, SBI General Insurance has made larger number of products available that customers can directly buy through a hassle-free interface and from anywhere, with end-to-end policy purchase on the platform itself.

The user-friendly process - The process can be started by initiating a chat with SBI General's verified business account on WhatsApp, that will further prompt the product options available for purchase. Customers can explore the product features and get their policy document right within the WhatsApp chat thread. Riding on the success of UPI integration on WhatsApp, this is another landmark move, that will not just drive insurance penetration in the country but will also help in further expanding financial inclusion in India.

Commenting on the association, Anand Pejawar, Deputy Managing Director, SBI General Insurance said that customers today, are more evolved and much better informed as compared to the past. In line with customers' changing buying behaviour and as a part of the Company's constant endeavour to innovate and make insurance accessible, we at SBI General have made our products available for purchase on one of the most used platforms, in just a few chats. Given that WhatsApp is an important platform with robust security features and extensive reach, we are confident that this initiative will be beneficial for existing as well as potential customers.