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Chandigarh, August 31, 2022:- ŠKODA AUTO is presenting its new brand identity as part of the NEXT LEVEL – ŠKODA STRATEGY 2030. The focus is on a new design language, a new logo and comprehensively updating the corporate identity (CI). In addition, the Czech car manufacturer is accelerating and expanding its e-campaign: ŠKODA AUTO is going to have three new all-electric models on the market as early as 2026, with more to follow. The VISION 7S concept study provides a specific preview of one of these models. The all-electric share of the ŠKODA brand's European vehicle sales will rise to over 70% by 2030. To support this, the Czech car manufacturer will be investing a further €5.6 billion in e-mobility and €700 million in digitalisation over the next five years.
ŠKODA AUTO CEO Klaus Zellmer emphasises: "Today is a very special day in ŠKODA AUTO's history: We're unveiling our new brand identity, including a new logo and CI update. With the VISION 7S concept study, we're giving a specific preview of an entirely new ŠKODA model that will round off the top end of our product portfolio and customer base. Also, we're significantly accelerating our e- campaign and will be launching three additional all-electric models already by 2026, with more in the pipeline. This will put us in an even stronger position for the decade of transformation. In addition, we'll be investing a total of €5.6 billion in e-mobility and a further €700 million in digitalisation over the next five years, thus securing the future viability of the company and jobs."
Martin Jahn, ŠKODA AUTO Board Member for Sales and Marketing, added that through our new brand identity, we're getting ready for the electric future and clearly positioning ŠKODA among the external competition while at the same time distinguishing ourselves even more clearly from the other brands in the Volkswagen Group. The VISION 7S is the forerunner of our new design language that we'll be rolling out across the entire product portfolio over the coming years. We'll also be using it to sharpen our customer appeal; with the new styling, we are taking the brand to the next level and aligning it to our customers' new needs and expectations, particularly regarding user experience (UX), connectivity and the entire customer journey.
Accelerated e-campaign: Three new models already by 2026, more to follow
The Czech carmaker is significantly accelerating its e-campaign and will be launching three more all- electric models as early as 2026. Besides a small car, there are plans for a compact SUV and a seven-seater for families. The VISION 7S concept study, with its range of over 600 kilometres and peak charging rate of 200 kW, offers a specific preview of the seven-seater electric SUV. ŠKODA AUTO is aiming for a share of all-electric models in Europe of over 70% by 2030. During the transition phase to e-mobility, the brand is strengthening its product portfolio of highly efficient combustion engines and will be unveiling the new-generation SUPERB and KODIAQ in the second half of next year. The refreshed OCTAVIA will follow in 2024.
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