In Nuh, Amway recently launched the second phase of its globally renowned Power of 5 campaign to address malnutrition in children under the age of six. Commemorating World Health Day, the company launched a recipe book comprising simple, yet effective nutritious recipes shared by mothers and caregivers in the villages under the program. The event also witnessed an engaging play performed by Poshan Mitras in the region spotlighting cooking hygiene. The act focused on raising awareness of important basic nutrition and WASH (Water, Sanitation, and Hygiene) practices amongst the larger community in the villages. The event was graced by Mr. Sandeep Singh Rajput, Senior Medical Officer, Nuh, Haryana.
Commenting on the initiatives, Gursharan Cheema, Senior Vice President, North & South, Amway India said that in line with our ethos of helping people live better, healthier lives, we, at Amway, have been using our deep expertise in nutrition to improve the health and wellness of communities at-large. We are partnering with some of the best organizations to not only create strategies but also develop tangible solutions that are making a difference in the lives of the communities we operate in. We have received an overwhelming response for our nutrition program.
Over the years, Amway has been strategically investing in nutrition interventions and awareness programs. The company has been scaling up its globally renowned Power of 5 programs in India using grassroots-level interventions along with new innovations to address childhood malnutrition. Amway also recently launched an innovative micronutrient supplement - Nutrilite Little Bits™ –providing daily essential vitamins and minerals to help manage micronutrient deficiency such as anemia. With this, Amway aims to increase its reach to over 2,00,000 people including 46,000 children in India.
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