By 121 News
Chandigarh 16th October:- In a first for the Indian market, Nureca Pvt Ltd has joined hands with Croma, India's first Omni-channel electronics retailer from the Tata Group, to emerge as the very first company to sell healthcare and wellness products through Croma stores. As part of this tie-up, Nureca will sell products from its Dr Trust and Dr Physio brands at 30 Croma stores across the country
India's healthcare and wellness landscape is beset by multiple challenges. The country has a vast population, which includes a large number of senior citizens, who now have fewer family members to take care of their medical needs owing to the rising trend towards nuclear families. Furthermore, owing to work-life imbalance and other contributing factors, the incidence of lifestyle disorders and related health issues among working people is on the rise.
Home healthcare and wellness technologies can play a crucial role for the geriatric population in preventive healthcare by enabling them to regularly monitor vital health parameters while enabling working people who cannot take out the time to visit clinics on a frequent basis to avail the same facilities at home itself, and that too at affordable prices.
Saurabh Goyal, Director, Nureca Pvt Ltd. said that nowadays, there is a renewed focus on healthcare to be able to better cope with the pressures of fast-paced modern living. Consequently, home healthcare and wellness devices have become more of a necessity rather than a luxury. However, the limited availability of healthcare and wellness devices and the lack of awareness about these products has been a major impediment. Nureca seeks to bridge this gap by making these devices available through the tie-up with Croma.
Affordable home healthcare technologies can be a boon, both as regular health monitoring tools and therapeutic devices like massagers. With India witnessing a growing need for tech-driven home healthcare devices, Croma's nationwide presence will help make Dr Trust and Dr Physio solutions easily available to a wider audience.
Saurabh Goyal, said that Dr Trust's product range comprises trustworthy medical devices and health monitors, which are backed by pioneering technology. Dr Physio, on the other hand, offers some of the most imaginative and restorative wellbeing and personal healthcare products. While both these brands have a strong presence across e-commerce platforms, the tie-up with Croma will ensure the availability of high-quality yet affordable healthcare and wellness technologies among people who want to physically explore a product before purchasing it.
Venu Copal, Head of Buying, Croma, added that we are quite excited to bring forth to our customers the latest in the world of healthcare. When it comes to gadgets, our experience says that customers always prefer to touch-feel-try the product before they buy it. These gadgets being in the healthcare space, is going to make physical validation even more indispensable. As an emerging category in today's day and age, it's a great a new addition to our existing portfolio of 9000+ products.
Under this tie-up with Croma, Nureca will introduce products from these brands at Croma's 'Gadgets of Desire' stores in a phased manner. Apart from meeting Indian standards and regulations like ISO, Dr Trust and Dr Physio products are USFDA and CE approved, which is an endorsement of Nureca's adherence to the highest quality standards.
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