By 121 News
Chandigarh 09th May:- ALTBalaji, the digital platform of Balaji Telefilms Limited has entered into a partnership for international online payments with PayPal, the world's open digital payments company. ALTBalaji's international users across 200 markets will now be able to subscribe to the streaming service conveniently using PayPal's comprehensive payment platform.
Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited said that we are extremely delighted to have partnered with PayPal as our international payments partner. With a vision to redefine entertainment for Indians globally, our association with PayPal will help us streamline the process of subscribing to the ALTBalaji service using one of the most popular payment service globally.
Speaking on the partnership, Ashish Tandon, Head, Channel Partners, PayPal said that technology has democratized access to products and services. Global consumers have been traditionally using PayPal to make payments that help them access Indian entertainment content. As per the recently launched PayPal Cross Border Consumer Research 2016, online spends for entertainment as a category is projected to witness the highest growth among all other purchase categories in India. We have already observed this trend globally and look forward to leveraging our global network for ALTBalaji.
Through this partnership, ALTBalaji will be able to reach out to PayPal's 203 million active global accounts across 200 markets thereby providing a magnitude of convenience to its international users. Through a combination of strategic partnerships and technological innovations, PayPal creates better ways to manage and move money and offers choice and flexibility when sending payments, paying or getting paid.
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