By 121 News
Chandigarh 28th September: Mondelez India today announced the launch of its new brand Cadbury Fuse, a premium product in the count line category. Cadbury Fuse is a delicious fusion of crunchy peanuts, smooth caramel and a creamy center, all coated in rich Cadbury milk chocolate. Cadbury Fuse is the perfect indulgent bar to brighten dull moments.
The launch of Cadbury Fuse will be supported by a 360-degree communication campaign, designed to demonstrate the superior FEAST experience, which will include a new TVC, innovative Outdoor & Digital campaigns, strong in-store visibility and extensive sampling, targeting the brand's core audience–urban youth–who are always on the move and constantly looking for a quick snack, that will not just satisfy their craving but give them the Chocolaty FEAST experience. Drawing on our Cadbury equity, the Cadbury Fuse packaging has distinctive purple with pink and white stripes which gives it a vibrant look that will make it stand out on shelf. Cadbury Fuse will be first available on e-commerce platform Snapdeal, followed by 100,000 traditional trade and modern trade stores in three months. Priced at Rs. 20 and Rs. 35, Cadbury Fuse is all set to give consumers an unforgettable Chocolaty FEAST.
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