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Chandigarh 28th July:- As a heady climax to an immensely successful season of India's biggest singing reality show, Zee TV's 'Sa Re Ga Ma Pa' Grand Finale held in Goa has broken records. Delivering the highest ratings for a non-fiction episode (HSM) across Hindi GECs since the inclusion of rural in the BARC measurement system (Week 41'15), the show has garnered 12983 Impressions'000. It is the No.1 Talent hunt show & the highest rated Finale across Urban with 7392 impressions'000 in Week 29'16 (17th July 2016) from the inclusion of LC 1 in the BARC data (from Week 41'15). Produced by Essel Vision, the current season is the highest rated finale of 'Sa Re Ga Ma Pa' in the last 8 years.
Akash Chawla, Zee TV & Zee Studios Business Head said that it is after a very long time that a singing reality show has broken records on television. 'Sa Re Ga Ma Pa' is not only an asset for Zee TV but also for the industry that has gained exemplary talent from the platform season after season. The success of the current season also infuses the belief that reinventing formats that meet audience expectations in today's fragmented scenario can deliver superlative results.
Commenting on the success of Sa Re Ga Ma Pa, K.M. Jhala- COO, GCMMF-Amul said thatAmul is the 'The Taste of India', and we are pleased to associate with the show Sa Re Ga Ma Pa on Zee TV that encourages the singing talent of the youth of India.
Rakesh Srivastava Sr.Vice President-Sales & Marketing, Hyundai Motor India Ltd. Said that Hyundai believes that Music as universal language connects people of all ages, across geographies. We are extremely happy with the grand success of Sa Re Ga Ma Pa show. This partnership expanded our reach to a wider target audience, building a deeper brand connect towards making Hyundai as the most loved and preferred brand.
Praseed Prasad, Director Marketing Flipkart said that SaReGaMaPa 2016 -the ' Bilkul pakka' brand of music reality shows in India proved with its association with Flipkart that when the best of brands from different industries come together- magic happens.
At the Grand Finale, the entire nation watched with bated breath as the journeys of the Top 5 finalists of 'Amul Sa Re Ga Ma Pa powered by Flipkart & driven by Hyundai' inched their way to an exciting culmination. Amidst great frenzy in Goa, Kolkata's 17-year-old Kushal Paul walked away with the coveted laurel. The power-packed Grand Finale was graced by the show's mentors Pritam Chakra borty, Sajid-Wajid and Mika Singh, show host Aditya Narayan, the jury members, lead pair of Marathi movie 'Sairat' –Akash Thosar and Rinku Rajguru, Jay Bhanushali, singing stalwarts Kailash Kher, Sukhvinder Singh, Ayaan & Armaan Malik and Benny Dayal as star attractions. With so many stars bringing the house down with scintillating performances, the 'Sa Re Ga Ma Pa' Grand Finale was clearly the glitziest, musical extravaganza for every music buff to tune into. Here's to many more rocking seasons of this immensely popular singing reality franchise.
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