By 121 News
Chandigarh 23rd May:- British Paints, established 1919, and amongst the leading paint companies in India, is happy to showcase their latest TVC to its target audience. The commercial highlights the unique benefits that come packed in every container they sell.
Reflecting the tagline of the brand "British Paints Deewaron Se Dil Tak", the TVC opens with a young woman making a motif on freshly painted green wall giving it final touch and showing magnificently painted walls & eventually the TVC ends with a line "Kuch Rang Dilo Ko Chhoo Jaate Hain".
Ranjit Singh, President, British Paints said that our current TV campaign brings forward our manifold and unique attributes, which are intended to offer best in class experience to our customers. Amongst these are brands which not only present finest range of colours, but also are user friendly with low odour and stain resistance. We are proud to share our IGBC Green Pro certification which is a testimony to our initiatives and commitment towards being a socially responsible organisation.
According to Albin Jaison, Ad Director that the objective of the TVC was to create a positive, lively and memorable image of the brand in the market. This is why the execution idea involved various shades of youthful enthusiasm and imagination. The theme was 'Deewaron Se Dil Tak' and accordingly, the story was not just about showcasing the wide range of paints and textures but also about the impact that these beautiful hues can have on somebody's life. The storytelling was quite attention grabbing and so was the high-point which made this idea so colourful and adorable. From the very beginning, we wanted to be realistic yet aspirational for our target group. One will find the overall execution refreshingly different and interesting, which, I'm sure, will also help the brand touch the "Dil" of millions of customers.
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