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Chandigarh 22nd March:- 2016 is an important year for the BMW Group: The company recently celebrated its centenary. The BMW Museum in Munich is now bringing this century of company history alive in all its facets with the exhibition "100 Masterpieces. BMW Group, 100 years of innovative strength and entrepreneurial courage". The exhibition will run until September 2017, giving visitors the opportunity to find out about the most important vehicles, motor-sport successes and company decisions of the BMW Group. The new exhibition provides exciting insights into the historical development and mobility history from 1916 to 2016. It uses selected "masterpieces" to take visitors through the individual eras of the past century up to the present day.
The history of the BMW Group started with the construction of aero-engines in 1916. BMW started manufacturing motorcycles in 1923 and the first automobile already rolled out of the production buildings five years later. Since then the brands and the products have been fascinating people, arousing emotions and have represented iconic quality. Yet the success of a company like this cannot simply be assessed on the basis of the most successful vehicles. Courage, the readiness to take risks at the highest level of management, milestones in motor sport, and the special commitment and innovative strength of employees are absolutely key factors, paradigmatic "masterpieces".
Gabriele Fink, Head of BMW Museum and Marketing BMW Group Classic commented that as highlighted in the title of the exhibition, these "100 masterpieces" accompany visitors through one hundred years of BMW history. "Bringing the dynamic history of the company to life across the entire spectrum was a challenging and fulfilling mission. Yet the unique exhibition concept enabled us to succeed in choreographing this diversity within a distinguished framework that showcases each era and each facet of the company.
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