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Chandigarh 17th February:- Coca-Cola India launched the 27th edition of the prestigious Limca book of Records at the 'Make in India' week, (MIIW) 2016. This new edition celebrates the 'Specially Abled'.The attributes of these determined individuals truly embody the five principles that Limca Book of Records (LBR) stands for; Passion, Ambition, Excellence, Belief and Tenacity.
The book was launched by AshwaniAngadi, Limca Book of Records 'People of the Year' 2016 along with Venkatesh Kini, President, Coca-Cola India &South West Asia, Arthy Singh, Sr. Senior, Limca Book of Records and BhawnaBhede, 3D Rangoli Artist, Limca Book of Records Holder from Maharashtra
Other than the chapter on 'Specially abled', LBR 2016 also includes 19 informative chapters on arts, cinema, sports, adventure, science, medicine etc. Launched in India in 1990, it is the second book of records in the world after Guinness Book of World Records. It was launched with the objective of providing a platform to ordinary Indians to showcase their talent in their search for excellence. From then on, there has been no looking back. Today, the book has become a ready-reckoner for those who intend to break limits.
At the launch of the 2016 edition of Limca Book of Records, Venkatesh Kini, President, Coca-Cola India and South West Asia, said that much like the 'Make in India' week, LBR too in stills a great sense of pride, encourages and drives people to dare, dream, imagine and showcase their talent. This year, we have chosen to celebrate the 'Specially abled'- for their determination and passion to rise above the ordinary. Make in India showcases the both the soft and the hard power of India to the world and LBR too showcases the real power of India - its people. The unsung heroes, who have risen despite all challenges and achieved unimaginable feats. We recognize the synergies and the singularity in thought of both these properties and that is how LBR now makes its debut at MIIW.
He further added that over the last 27 years, Limca Book of Records has encouraged thousands of Indians to go beyond the ordinary. We hope that it continues to stand for the collective will power of our society.
Elaborating on the special edition of LBR, Vijaya Ghose, the long serving editor of Limca Book of Records, said that it's been a privilege to have edited a book that is not just a catalogue of extraordinary feats but also a part of many lives. He had known of people whose lives have been shaped or re-shaped by them getting a mention in the Record book. It has been a catalyst of creativity, courage and collaboration and he hope that people continue to shower all their love on the team and the Record book, like they have always done. She further added that this year's Record Book is even more special, as we record some unique initiatives of the Modi government. Narendra Modi has created three records this year; becoming the first ever Indian Prime Minister to make it to the Limca Book of Records as being the world's third most followed leader on twitter, first prime minister to take a Twitter Mirror and having the most re-tweeted tweet.
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