By 121 News
Chandigarh 20th February:- Adidas Group India reinforced its commitment to the Indian market and driving business growth in the country, with the inauguration of '1 DC'– the largest centralized facility of sporting goods in India. Spread over 260,000 square feet this facility will be managed by the world's leading contract logistics provider DHL Supply Chain.
Dave Thomas, Managing Director, adidas Group India said that moving to one distribution centre in India is an integral part of our business plans for both adidas and Reebok. This DC, the largest of any sports retailer in India, is part of our "Creating the New" approach that will enable us to win more consumers, drive business growth and be better equipped to drive efficiencies across the entire value chain. He further said that DHL, with their global experience and expertise in managing retail supply chains, provides us with innovative solutions that will help us manage costs with faster delivery and greater reliability. We are confident that this DC will play a key role in helping the adidas Group India to provide the best-in-class supply chain services to cater to a growing consumer demand across the country.
Located at Luhari, the Distribution Centre (DC) replaces the previous 5 DCs which the Company was operating in India. Seamlessly migrating and consolidating the adidas and Reebok brands from five scattered locations to 1 DC results in tremendous cost efficiencies and flexibilities to the supply chain operations of the adidas Group.
Vikas Anand, Managing Director, DHL Supply Chain India said that partnering with adidas Group, we are delighted to deliver this world class facility in India. He said that we are now well positioned as the market leader in the Indian Retail logistics sector, working with most of the leading retail brands in the country. We will continue to set up world class infrastructure to meet the increasing warehousing and transportation needs of our customers, enabling them to effectively expand their business.
The new state-of-the-art facility has been built to international standards, with a clear height of 11 meters, 19 dock doors, 15 shelving levels and over 30,000 shelves for which over 3000 tons of steel were used for construction. A walk through each of the aisles of this gigantic facility covers a massive 22 km, making it the largest sports goods warehouse in the country. The site is further scalable and well-geared to meet the growth projections of adidas and Reebok in India.
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