Volkswagen Celebrates the Launch of the Iconic 21st Century Beetle

By 121 News

Chandigarh 21^st December:- Volkswagen, Europe's leading car manufacturer celebrated the India launch of the 21^st Century Beetle at NSCI, Mumbai, through a lifestyle evening in the presence of Volkswagen Beetle customers, Bollywood actor, Shahid Kapoor, ace designer Kunal Rawal and the crème de la crème of Mumbai's fashion circuit. The 21^st Century Beetle comes with a turbocharged 1.4L TSI engine, mated to a 7-speed DSG gearbox, luxurious comfort features and is priced at Rs. 28.73 lakhs (ex-showroom Mumbai).

On the occasion of this launch, Michael Mayer, Director, Volkswagen Passenger Cars India said that to celebrate the launch of the 21st Century Beetle in India, amidst our esteemed customers. Today, we bring one of the world's most loved automotive icon, 'the Beetle' back to the Indian shores. And we are very excited to collaborate with India's edgy and super creative fashion designer Kunal Rawal to present his collection, aptly inspired by the 21st Century Beetle.  What is also incredibly special for us is the presence of Bollywood's superstar Shahid Kapoor to launch the 21st Century Beetle and be amongst us in this milestone celebration for Volkswagen in India. We firmly believe that our truest brand advocates are our customers, and through this special evening, we seek to thank them for their unending support, and look forward to begin a new chapter for the Beetle, with them.

Adding glamour to the launch event, was Bollywood actor, Shahid Kapoor said that as an automobile enthusiast, the Beetle is something that he grew up with because at the core of it lies fun and freedom. The 21st Century Beetle has style, sophistication, freshness and a charm that comes so naturally to it. I would like to take this opportunity to congratulate Volkswagen India on the launch of the 21st Century Beetle, and wish them luck for a successful run in India.

Delighting guests at the event was reputed fashion designer, Kunal Rawal, said that the Beetle is known for its unique styling, strong references to global popular culture and an unmistakable retro personality that is complimented by its bright, much in vogue body colour palette. Inspired by these very factors, my collection this evening, was full of vibrant colours, riveting emotions and most importantly, just like the bug, it was something fun and new. The 21^st Century Beetle comes with brushstrokes of fun, and today I tried to capture just that.