By 121 News
Chandigarh 23rd November:- Emami Limited, the Indian FMCG major has roped in Bollywood actor Parineeti Chopra to endorse its new variant of skincare products - BoroPlus Cocoa Soft Moisturising Lotion. Parineeti is the latest entrant to the Emam i endorsers' club and becomes the face for brand BoroPlus which boasts an ensemble star power like Amitabh Bachchan & Kangana Ranaut. Christened 'BoroPlus Cocoa Soft Moisturising Lotion', the new variant of the BoroPlus range of skincare products is developed by Ayurvedic and International Skin Experts and packs in the goodness of natural ingredients. With the richest skin care ingredients, the lotion infuses deep moisture into the skin forsuper smooth, super soft and glowing skin
Speaking on this occasion, Ms. Priti Sureka, Director, Emami Ltd said that moisturising lotion is a cluttered INR 1500 crore plus category buzzing with many players. It is important to generate a top-of the-mind recall. With a National Film Award in her kitty, our new brand ambassador Parineeti Chopra, is a perfect brand-fit who possesses a universal appeal for all. Our extensive researches reveal that consumers are keen to try this new cocoa variant teamed with natural ingredients in their lotion. The soft and rich feel of a lotion during winters plays a significant role in the consumer mind space besides the product efficacy.
Parineeti Chopra, the brand ambassador for BoroPlus Cocoa Soft Moisturising Lotion said that BoroPlus is not only a very popular brand, but an ideal companion during winter to beat the harsh effects of the dry weather. The brand has a clear focus on rejuvenating dull & dry skin and restoring its lost sheen. One of the many professional hazards faced by her is exposure to harsh weather conditions she face and she is happy to be associated with a brand like BoroPlus Cocoa Soft Moisturising Lotion that makes her skin feel sensuous and luxurious with its rich feel and natural ingredients.
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