UCWeb Launches UC Open Platform 2.0:Ecosystem for App Distribution & Traffic Monetization

By 121 News

Chandigarh 09^th October:- India's No.1 mobile browser UC Browser, the flagship mobile browser of UCWeb, an Alibaba Group Company, has touched a new milestone, registering over 50% market share (as of September 2015 per StatCounter) in India. The company made the announcement on the side-lines of IAMAI Affiliate Summit 2015 in New Delhi.

UCWeb has seen staggering success in the Indian market with its market share rising a steep 15% in last 12 months alone. As of today, 1 of every 2 mobile page viewed in India is accessed via UC Browser. The giant leap is a testimony to UCWeb's commitment towards India market where its iconic cloud-enabled browsing technology, ability to compress page to provide faster page loading & data cost saving and localized content has helped UC Browser to become the most loved and preferred mobile browser in India. For long, UCWeb has maintained its numero uno position in populous markets of India, China and Indonesia. UC Browser has also reached 16.82% worldwide market share as of September 2015, becoming the 2nd most popular mobile browser after Chrome. UC Browser hit 100 million daily active users worldwide in December 2014, becoming one of the few apps enjoying such user engagement around the globe.

Commenting on the achievement, Kenny Ye, Managing Director of UCWeb India, Alibaba Mobile Business Group said that india is the world's fastest growing mobile country and our largest overseas market and we are deeply committed to it. We constantly strive to reach new users through unique customization and localization efforts, across genres. By providing a one-stop platform, UC Browser makes mobile services conveniently accessible, helping improve and reshape the mobile lifestyle of people worldwide. Going forward, we look to aid the Indian government in its ambitious mobile digital literacy campaign.

The achievement is aided by the browser's new launches like the UC Open Platform 2.0, an ecosystem to help Indian mobile internet players to acquire users and monetize traffic. UC Open Platform was announced last year to give a boost to the Indian mobile Internet ecosystem by helping mobile developers, content providers, publishers and advertisers to access across-the-board services for brand promotion, user/traffic acquisition, actionable user metric analysis, IP protection and monetization.