BMW at IAA Cars 2015 in Frankfurt.

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Chandigarh 03^rd September:- The BMW stand at the 2015 International Motor Show in Frankfurt am Main revolves around the arrival of a new generation at the top end of the model line-up and the advent of a wide range of plug-in hybrid models. Hall 11, which is located right next to the main entrance of the Frankfurt exhibition site and has been made available for the joint presentation by the BMW, MINI and Rolls-Royce brands, is where all the latest features and additions are being showcased. The entire exhibition area is surrounded by a circuit several hundred metres in length, where the public can experience the new models in action from 19–27 September 2015.

The new BMW 7 Series underlines its claim to redefine what an exclusive, luxurious driving experience looks like in contemporary, pioneering form with an exceptional array of innovations. Key factors in enhancing dynamics, efficiency, comfort and safety while on the move are the use of carbon-fibre-reinforced plastic (CFRP) in the body structure, engines from the BMW Group's new generation of power units, the plug-in hybrid system in the new BMW 740e, the Executive Drive Pro active chassis system, the Driving Experience Control switch with ADAPTIVE mode, and BMW Laserlight. Maximising well-being in the interior, meanwhile, are the Executive Lounge feature with massage function, the illuminated Sky Lounge Panorama glass roof, just the right amount of accent lighting and a smartphone holder with inductive charging station.

The new generation of the BMW 7 Series also boasts standout innovations when it comes to operating system and driver assistance technology. The various new features that are unprecedented in the luxury sedan segment include, for example, the extension of the iDrive system to include a touch display and BMW gesture control, Touch Command for controlling comfort and infotainment functions in the rear compartment, as well as a Remote Control Parking system. In addition to all this, BMW is also presenting the latest generation of the BMW Head-Up Display, Crossing traffic warning, the Steering and lane control assistant, active side collision protection and the Surround View system with 3D View and Panorama View in its new flagship model.

The second generation of the BMW X1 successfully transfers the trademark qualities of a Sports Activity Vehicle to the compact segment with greater intensity than ever. The new edition of this highly popular model makes its mark with powerful proportions and clean lines in the style of its larger BMW X siblings. Inside, the new BMW X1 offers far more space for both passengers and luggage, a state-of-the-art premium ambience and sophisticated functionality.

Petrol and diesel engines from the BMW Group's latest generation of power units, an efficiency-optimised version of the BMW X Drive intelligent all-wheel-drive system and newly developed chassis technology combine to produce a notable increase in sportiness and ride comfort along with far greater efficiency. Equipment features available for the BMW X1 for the first time include full-LED headlights, Dynamic Damper Control, the BMW Head-Up Display that projects driving-related information onto the windscreen as in the larger BMW X models, as well as the Driving Assistant Plus system.