By 121 News
Chandigarh 17th June:- India's first school of Strategic Communications ,The Indian School of Communications & Reputation (SCoRe), and the Public Relations Consultants Association of India today formally announced a Public relations programme in the country endorsed by the association. The association will also promote SCoRe among its members, other stakeholders and public at large. As a part of the collaboration, the PRCAI President will be the ex-officio member of the Advisory Board. At least four representatives from PRCAI member firms will be part of the Academic Council. There will be two PRCAI scholarships, where the seats are offered at half the fee.
Radhika Nandwani, Marketing Communications Manager SCoRe said that the launch of a Public Relations school was the need of the hour for the industry, as there is a huge scarcity for young and well-rounded talent in our profession. We hope that SCoRe will fill this gap and the communications profession will be able to benefit from this initiative in the long run As the first post-graduate school of Public Relations we have a responsibility to offer a high quality programme. We are fortunate to have the backing of PRCAI. We hope this collaboration stands the test of time and we are able to deliver best in class talent in the coming years. SCoRe will commence its first batch in July. Admissions to the 10 month full-time programme are open. The school will have a focus on corporate communications and political communications. The school is governed by an advisory board and an academic council. She added that admission for the first batch will be purely on the basis of Entrance test. In which students have to clear English, Basic Math and General knowledge. The fee structre for the programme is 04 lac.
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