Greenply Kick off with ASK GREENPLY Campaign

Harjinder Chauhan

By 121 News

Chandigarh 16^th June:- Greenply Industries Limited (GIL) kicked-off its breakthrough ASK GREENPLY campaign aiming to connect directly with their end consumers and sensitise them about the versatility of plywood. As a part of their integrated multimedia campaign Greenply launched its three new TVCs titled 'Nayi Maa', 'Dhongi Baba' and 'The Couple'. In a clear shift from the oft-repeated 20-year 'durability' and 'strength' proposition in plywood category communication, the TVC nudges the viewer in entertaining ways to ask questions on plywood so that they might take informed buying decisions.  The TVCs have been created by Ogilvy & Mather and is on air across channels.

Kamal K Mishra, Associate VP & Head Marketing at Greenply Industries ltd. Said that we believe that Greenply must act, feel & behave like a category leader. As leaders, we must guide the customer such that he makes better brand & product related decisions.  'Ask Greenply' will give birth to a new breed of demanding & educated customers which will positively impact the overall category.