Lay’s Launch the Global Innovation: ‘Lay’s MAXX’

By 121 News

Chandigarh 20^th April:- PepsiCo India announced the launch of a premium innovation under its flagship potato chip brand Lay's: Lay's MAXX. Lay's Maxx is a global innovation from Lay's and is present across markets such as Europe, USA, and Middle East.  Lay's MAXX is now all set to make a foray into India with its international and premium taste experience. It is a uniquely differentiated potato chip which promises Maxx Crunch and Maxx taste to its core targeted audience of young males. The product is available in two intense flavors –Sizzling Barbecue & Macho Chilli at two price points of Rs.15 & Rs.30 each. Lay's has tied up with Amazon.in for launching the product in a 4 pack bundle priced at Rs.120.  

Talking about Lay's Maxx, Rajiv Mathrani, Director & Category Marketing Head-Snacks, PepsiCo India said that Lay's MAXX is one of our most differentiated, global offerings and we are delighted to bring this to the Indian consumers. Lays MAXX offers a unique texture with deep ridges and a crunchy hard bite. The consumer experience is further enhanced with its 2 intense flavors- Macho Chilli and Sizzling Barbeque. Lay's MAXX is sure to give the consumers a powerful and never before taste experience.

Samir Kumar, Director Category Management, Amazon India added that Lay's MAXX started off with an exclusive access to Amazon and we are happy to see a very encouraging early response to the product on Amazon.in. It has been our constant endeavor to offer our customers unique and innovative products and our association with Lay's promises a true international taste experience.