By 121 News Reporter
Chandigarh 18th February:- Bosch, a leading supplier of technology and services flagged off a customer engagement drive across India on February 02, 2015. Aptly titled Bosch K4000 rally, this country-wide outreach program would cover the breadth and width of India right from Kanyakumari to Kashmir, Kohima to Kutch.
Spearheaded by Bosch Limited's Automotive Aftermarket business, this initiative will bring together the division's key stakeholders, including distribution partners, retailers, sales associates, workshop technicians and mechanics, apart from other customers, so as to serve the customers better. The unique three-week program will see the division reaching out to over 40,000 customers across 680 locations in India. This is the most extensive engagement drive to be attempted in recent years.
The unique initiative is aimed at maximizing consumer satisfaction by ensuring that they are entitled to the best technology driven services at their disposal. The customer engagement drive will also focus on creating consumer awareness about the eco-friendly product range offered by the company. All these efforts are bound to translate into enhanced consumer benefits by providing them quality results and effective after sales service.
Guenter Weber, Regional President, Automotive Aftermarket, Bosch Limited, said that in India, the Bosch K4000 rally is a unique initiative that aims to generate awareness among customers about Bosch's extensive offerings. Through this campaign we aim to increase our brand awareness among consumers in the commercial vehicle, tractors, off-highway, passenger car and two-wheeler, industrial and institutional segments. He added that taking advantage of Bosch's extensive offerings, the activities planned as part of the rally would enable workshop technicians and mechanics to offer technology-driven and more effective services to consumers. Thus, equipping them to meet the demands of the Indian automotive service industry better.
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