Philips Lighting Opens Light Lounge in Ludhiana

By 121 News Reporter

Chandigarh 27^th January:- Philips Lighting India, inaugurated its 1st Light Lounge at Madhok Complex, Ludhiana today. The new Philips Light Lounge is an experience zone which gives customers a 'see, touch and feel' experience of a diverse range of more than 800 world-class home decorative lighting designs and concepts from Philips.

Being at the helm of lighting industry in the country, Philips Lighting India has been driving the transformation to LED lighting at a very rapid pace. The new retail outlet in Ludhiana showcases the full range of LED lighting solutions that have been designed keeping in mind Philips India's commitment to improve people's lives through meaningful innovation.

Rahul Taneja, Business Head - Consumer Luminaires, Philips Lighting India, said that Punjab was a growing market, and an important one for Philips Lighting India. The opening of our 1^st Light Lounge in Ludhiana reaffirmed our commitment to this market. The growing awareness about LED lighting and the tremendous response we have received from our consumers in Punjab, has given us the confidence to continue expanding our presence here. Lighting was a key business division of Philips and we remained committed to strengthening the business with growing retail presence across all important cities in India. He elaborated that close to 90% of Philips Lighting India's revenue come from products and solutions which are designed and manufactured in India for the Indian market. With 30% market share, Philips currently leads the lighting market in India.

With the launch of the newest Philips Light Lounge in Ludhiana, the company now has more than 100 Light Lounges in India, in addition to around 1200 Light Shoppes in the country. The market for decorative lighting is currently inundated with unbranded cheap imports that do not always satisfy energy efficiency and safety norms. Philips differentiates its offerings through innovation in design, energy efficiency and application of its global lighting application expertise. The product range starts from a price of INR 575 and extends up to INR 60,000.

Philips India understands that as their consumers are evolving with each passing day, they are getting more conscious of their lifestyle. Homes reflect one's distinct style and preference, therefore consumers, now, want to design their homesin their own unique way. Lighting plays a vital role in interior designing and Philips Home Decorative Lighting range is a unique offering in the market to cater to the evolving lifestyle needs of global Indians. At the Philips Light Lounge, consumers will receive expert advice in choosing the right lighting design solutions to meet their unique requirements.