Kenstar Launches TV Campaign With Shah Rukh Khan

BY 121 News Reporter

Chandigarh 10^th December:- Kenstar, launched its latest TV campaign for Oxy Fryer, which enables Oil Free Frying, while keeping the food healthy and tasty. Highlighting the health and fitness benefits of Oxy Fryer, the brand has joined hands with Shah Rukh Khan to take forward the campaign and to connect with its discerning customers. In the latest TVC, the brand redefines the traditional cooking habits of people and positions Kenstar's Oxy Fryer as an ideal solution to fry food without the inhibitions of gaining weight and unhealthy eating. With the feature of oil-free frying, Oxy Fryer's TVC takes one on a sumptuous journey. With the tangy dishes ranging from Samosas to French fries, prepared in Oxyfryer, it tantalizes the taste buds but also assures good health.Targeted towards the people who love eating fried food, starting with the school going kids in the family to elderly grandparents, Oxy Fryer is a perfect solution to eating Fried Food in the healthiest manner.  

Speaking about the latest campaign Arun Pal, COO – Small Home Appliances, Kenstar said, that we have observed that there has been a surge in demand for appliances that facilitate healthy and hassle free cooking.  Understanding this requirement we launched Oxy Fryer, which not only ensures oil-free frying, but is also safe and convenient to use. Shah Rukh Khan's presence in the TVC adds to the strategic thrust for Oxy Fryer in this campaign. Being a fitness enthusiast himself, Shah Rukh does full justice to the ad and Oxy Fryer.

 Kenstar's Brand Ambassador, Shah Rukh Khan.said that Kenstar has a tremendous heritage and goodwill across the country and offers consumers' international quality products. It is an honor to be associated with brand Kenstar.