By 121 News Reporter
Chandigarh 21st November:- The British motorcycle brand Triumph Motorcycles India Private Limited today announced the opening of their dealership facility in Chandigarh called Triumph Krishna. This is the 9th dealership for Triumph Motorcycles in India, the other eight being Bangalore, Hyderabad, Chennai, Kochi, Pune, Ahmedabad, Delhi and Mumbai.
Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said, that Triumph Motorcycles is a truly iconic brand, our motorcycles have not only been winning laurels on the race tracks but have also been burning the tarmac on the silver screen. The enthusiasm from brand patrons and fans that we have seen over the last one year is overwhelming to say the least. We have successfully sold 1000 motorcycles (Wholesale + Retails) and the number is growing steadily by the day! Chandigarh is a significant city both commercially and as a hub for biking aficionados in India and we are proud to launch our showroom in the city. We are expecting great response from the consumers based here. The opening of this dealership strengthens our commitment to better establish the brand in the local market. We want to offer Triumph lovers not just a product but an overall experience that they deserve from a globally renowned brand like ours. The ride quality and experience offered by a Triumph Motorcycle suits the individual needs of every biking enthusiast.
The celebrated British brand also announced that they have clocked 1000 bookings across 5 model categories and 1 more showroom in Kolkata will be set up before the end of the year. Triumph's biggest success in India is its capability to provide the potential customer with a one of a kind experiential sales process followed by regular ride events hosted in operational dealerships.
The Chandigarh dealership has an ultra-modern showroom integrated with an after-sales service facility featuring service bays and a spare parts inventory. The design of the showroom is based upon the global signature Triumph Motorcycles layout with consultation lounge, sales and after sales desks all being close to the display area. The dealership also boasts of 'Build your own Bike', a novel concept in the premium and luxury motorcycle segment. The facility will have an array of Triumph merchandise which includes riding gear, accessories and memorabilia and will bring the same international standards of sales, service, spare parts and systems to the Indian market.
Shoeb Farooq, National Head, Sales & Dealer Development added, that our strategy has been to align our presence across all strategic locations, as we feel this is necessary for us to gain competitive advantage and generate a strong brand eminence. The showroom will not only act as a platform to sell motorcycles but also as the perfect place for Triumph bike enthusiasts to connect with one another and share their love for riding.
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