DELL STRENGTHENS ENTERPRISE SOLUTIONS COVERAGE BY PARTNERING WITH REDINGTON

By 1 2 1 News Reporter
Chandigarh 26th April:-- Dell, announced partnership with Redington
for the distribution of its enterprise products. The partnership will
aim to strengthen Dell's distribution business strategy launched last
month in the Indian market.
S. Sridhar, Director & General Manager, Enterprise Solutions Group,
Dell India commented, that their Enterprise solutions have been well
received by our customers because of the evident value of open
architecture and flexibility of Dell solutions. In order to meet the
demand for our solutions we need to ensure they are available any-time
anywhere for our customers. Dell has been working very closely with
channel partners who are effectively promoting Dell solutions and
hence partnering with a distribution partner will catalyze the time to
market from conceptualization to implementation. We are happy to join
hands with a strong partner like Redington who will give Dell the
market opportunity through their national presence and help create
customer value.
Speaking about the partnership he added that it is incredible the way
our distribution business is ramping up. Partnership with Redington
for commercial distribution will help build greater presence for Dell
enterprise solutions. We have received great feedback from our channel
fraternity who will now receive Dell Enterprise products without any
wait period. For them, the newly launched strategy simply means more
business growth opportunity with greater profitability" said Swarnendu
Mukherjee, Director Sales, Commercial Channel, Dell India. The
partnership will facilitate new business opportunities for both
parties, enabling Redington to access and sell Dell's world class
enterprise solutions portfolio, while Dell will leverage Redington's
wide network of 45 sales/branch offices across the country. Dell will
now attain further reach in the Indian market and the move will
benefit large number of small and medium enterprises. Redington will
now be able to provide Dell's cost-efficient, high-performing storage
and sever products and solutions to enterprise customers in India.
Mr. P.S. Neogi, President, Redington India Limited, Redington India
said that Dell's full featured enterprise products will add greatly to
Redington's well-diversified product portfolio; we are delighted to
have Dell on board as our partner. There is a tremendous amount of
growth opportunity in the market and we look forward to a mutually
beneficial relationship with Dell. We believe that the many synergies
with Dell- from customer centricity to partner focus- will make this
collaboration a successful one.