Schwarzkopf Professional Relaunches BC Repair Rescue Range

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Chandigarh 12^th May:- Schwarzkopf Professional India, a global leader in professional hair care, today announced the relaunch of BC Repair Rescue Range whilst introducing the Repair Rescue Hair Therapy for the first time that aims to reverse three years of damaged hair instantly.

With an intent to reverse 3 years of damage in just one application, the BC Repair Rescue Range aims to set a new milestone in hair repair category. The formula uses patentedReversilane Technology that helps to repair, restructure and nourish excessively damaged hair. A powerful association of bio-engineered peptides and hybrid polymer chains, the therapy instantly reverses three years of damage with a dual action, deeply reconstructs the hair inch by inch and Seals the hair with a reactive anti-friction shield. This regime helps hair recover its natural movement, shine and softness. The therapy should be followed by a recommended home care regime with BC Repair Rescue products to maintain the achieved salon results and prevent further hair damage, at home.

The Schwarzkopf Professional BC Repair Rescue Therapy is delivered by using BC Repair RescueShampoo or Deep Nourishing Shampoo, BC Repair Rescue Conditioner and BC Repair Rescue Treatment. The hair therapy is a signature salon process focusing on consultation, diagnosis, remedy and recommendation, putting beautiful hair at the centre of bespoke salon experiences.

Speaking on the new offering,  Kartik Kaushik, Head, Henkel Beauty Care, India said that we are proud to introduce the Reversilane Technology through our BC Repair Rescue therapy, which is a breakthrough technique in the hair care segment. With this relaunch we aim to become the preferred partner with salons, offering a holistic, growth-oriented care service approach.

Hair expert and Director – Professional Partnership Services, Schwarzkopf Professional India, Najeeb Ur Rehman said that more than 60% of Indian women heat-style their hair once a week or more. This can cause up to 33% more damage, apart from the typical tropical weather and city pollution. The BC Repair Rescue Therapy restores the lost texture by preventing hair breakage, split ends and bad comb-ability. It provides intense-nourishment to the deep structural gaps where hair architecture is mostly weakened.