G.M Pens Launches Rorito ‘WRITE THE NEW’

By 121 News

Chandigarh 11^th May:- G.M Pens International Pvt. Ltd., headquartered at Chennai, was established in 1995 and since then has grown to become the leader in the writing instruments segment. In view of offering the best from across the world imbibing the technological superiority from the Global experts the company announces the launch of its new brand RORITO, complimented by the tag line 'WRITE THE NEW' Rorito, a global brand with partners from around the world like Schneider (Germany) as Technology partner on Product Design & Development and many more global experts. The key benefit of these esteemed associations is to access the latest International trends in writing instruments and offer world class products at Indian prices.

Rorito enters the market with an expansive product range including categories like the Ball pens, Retractable range, CD & DVD Markers, Permanent Markers, Highlighters, Correction pens, White board markers, Fountain pens, Kwik Stik (glue stick) and Quicky (lead pencils). Sachin Tendulkar will be the  brand ambassador of the new brand –Rorito. The TVC launches today and will be seen across the key channels.

G.M Pens International has deftly captured the very essence of cutting technology in a pen, as the new product represents a Global, Smart and Technological expertise, catering to the modern generations. With a prominent industry presence of over twenty years, the company has redefined the very way writing instruments are perceived in the country. G.M Pens International has invested substantially in building up a large manufacturing base with sprawling facilities in Chennai and Pondicherry. A state of the art R&D facility in Chennai, is one of the most sophisticated in the writing instrument industry worldwide, and ensures that the latest in writing technology is available to the Indian consumers. G.M Pens International manufactures and markets more than 2.5 million pens a day, in addition to various other products such as markers and colouring range. A good writing pen combines a superior technology of precision engineering in Pen tips, scientifically formulated Inks & an exterior body which balances ergonomics with stunning yet functional designs.

Speaking on the occasion, Indra kumar, Joint Managing Director, G.M Pens Intl. Pvt. Ltd. said that in a span of over two decades the company has grown from strength to strength and has changed the way writing instruments are perceived in India.We are delighted to announce the new Global brand from G.M Pens International Pvt Ltd, Rorito. It is the vision of G.M Pens International to offer a high quality, cost-effective product. The fulfilment of this objective is what has made us popular among Indian consumers. Our passion is to only provide the best, enabling us to be innovative, create superior products and thus win millions of hearts. Rorito is an outcome of all our unique offerings and we will continue innovating by introducing newer technologies.