By 121 News
Chandigarh 03rd November:- This Diwali, Videocon, the leading indigenous player in the consumer durables segment, brings to its customers special Diwali campaign. The campaign that is designed to enhance the shopping experience of the customer offers exciting free gifts, discounts and extended warranty on Videocon products. On the purchase of Videocon LEDs, customers will get free 5 years comprehensive warranty worth Rs. 20,800*.
The Diwali campaign which is valid till November 15, 2015, comes with distinct benefits on the purchase of Videocon products including LED TV, Washing Machine, Air Conditioners and Refrigerators. Customers will take home assured gifts like Bluetooth Sound Bar, Mobile Handsets, Steam Iron and avail benefits on Videocon D2H. The gifts may vary depending on the products purchased and locations. Beyond this, on purchase of Videocon LED's customers will get 5 years of complete warranty which gives extra benefits to the customers and bring a sense of security to their festive purchases. Customers can also buy products with cash payment starting from as low as 2015 and balance in easy EMIs without any interest rate and processing fee.
CM Singh, COO, Videocon that videocon is gearing up for an action packed festive season as we foresee an increasing demand for consumer durables in the market. This festive season to make the shopping experience of our customers more exciting, we have launched new products like Titanium series of refrigerators and Televisions with revolutionary Liquid Luminous technology. He further said that videocon promises to make it a very rewarding experience for our buyers and hence, with every purchase of any Videocon products, customers will be offered assured gifts. With these measures we are targeting a 50% sales growth over last year. He added that we also plan to re-introduce our extended warranty and easy finance schemes to boost sales. This we will amplify by rolling out festive advertising and marketing campaigns for which we have earmarked Rs. 40 - 50 crores for the festive period.
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