By 121 News Reporter
Chandigarh 07th November:- To find their space under the sun, 'Sprite Till I Die' is definitely an opportunity for every youngster who loves challenges,. This special digital platform by Sprite allows consumers to send in online entries across dance, music and art genres, and urges them to think out of the box and tackle the challenges, no matter how tricky, with the trademark Sprite ingenuity. 'Sprite Till I Die' unfurled its graffiti initiative in Chandigarh today, with contestants paying an ode to the city and revamping a dried pool at the student center in the Panjab University. The event saw contestants from Chandigrah & Punjab a giving the dried up pool a new lease of life with art work depicting the spirit of the city .The contestants from Chandigarh were among hundreds of entries for the Graffiti section of the contest andwere handpicked by renowned graffiti artiste Daku. The team of 6 worked on an original creative and cited the strength of expression as their core inspiration.
Speaking about the initiative, Daku, India's leading graffiti artist, said, that Graffiti is an important art form that allows artistes to express themselves and is somewhat a reflection of the society. This is an art form which is evolving and deserves a mainstream platform for the sake of hundreds of budding artists.
Speaking about the initiative Debabrata Mukherjee, VP Marketing and Commercial, Coca-Cola India & SWA, said, that seen as a quirky youth brand that does not shy away from taking up new challenges, Sprite brings alive the spirit of an ingenious ecosystem that our young consumers love to thrive in. Revamping a popular landmark in the city in a creative free-spirited fashion as these highly talented youngsters have done is demonstrative of the spontaneity and lively spirit of the brand and the core inspiration driving Sprite Till I die.
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